I’ve mentioned in these blogs before about my admiration for Farrow & Ball’s fantastic range of paints and associated decorating products. Don’t think they are old fashioned and just concentrate on the traditional, though. They are very much part of the modern digital age.
They are whole heartedly devoted to protecting the environment and in 2010 they made the brave decision to move all their oil based paints to eco-friendly water based products instead. In addition all their paints have low VOC (volatile organic compounds.
They followed this move by incorporating recyclable paint tins and always use responsibly sourced wallpapers.
Moving into the digital world, Farrow & Ball use Twitter, Facebook, Instagram, Pinterest and YouTube. They also produce their own online interiors magazine, The Chromologist, and have an Inspiration site based around their inspirational hubs of colour.
They are proud to say they have reached over one million fans across these various forms of media and their website regularly gets over 500,000 visitors per month.
All in all, although they have a justified reputation for being a traditional business, they have proved that they are prepared to embrace modern technology to promote their excellent products worldwide.